Hashmi since 1794 at Beauty West Africa 2021

Hashmi company was part of Beauty West Africa 2021 in Lagos Nigeria, 

Full interview here…..


 The event was  a huge success with  many visitors and exhibitors showcasing the world of beauty to the West African market which surpasses our expectation considering the covid19.

The 2021 edition of Beauty West Africa exhibition which held on November 17th – 19th 2021  at Nigeria’s premier exhibition venue – The Landmark Centre, Victoria Island was indeed a success.

Beauty West Africa has shown tremendous growth, industry recognition and being positioned as a must attend event.

Beauty West Africa is the perfect platform for companies from across the world to meet and do business with the largest importers, distributors, retailers and other stakeholders across the billion dollar beauty sector, in Sub-Saharan Africa.

We were  pleased to  discuses with the Executive Director  of Hashmi, M Amir Hashmi  who spoke with our crew.


Hashmi, A Pakistan  leading company  in cosmetic in the region with health and personal care products. It started the journey with minimum resources way back in 1794 and has introduced Surma (Kohl) in Sub-Continent. The product has therapeutic and medicinal properties.

For the past 200 years, Hashmi Pakistan has been dedicatedly providing nature-based solutions for a healthy lifestyle.

On  ground we  received feedback from exhibitors, shopper and visitors who were part of 2019 the importance of  Hashmi product kajal in particular

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